Browse quantity: Update time:2020/1/17 9:17:39
Today furniture for the United States furniture terminal stores sales statistics. It is found that the sales of soft decoration has accounted for 1 / 3 of the total sales of terminals.
Among them, fixed decoration accounts for 22% of furniture stores, down 2% from last year, but it is still the largest category.
Fixed and mobile decoration accounted for 17% and 9% of total sales respectively. The proportion of mobile seats in sales area and sales share also slightly decreased compared with last year, from 8% to 5%.
In stores, the main bedroom is the second largest category by area, accounting for 16% of the sales area of the store, but accounting for 19% of the total sales.
Bedding accounts for 10% of the sales area and 12% of the sales share.
Formal restaurants account for 8% of the sales area, slightly higher than the leisure restaurants' 6%. Both categories account for 7% of total sales.
Decoration accessories, including rugs, table lamps, mirrors, lamps and others, account for 5% of the sales floor efficiency and 6% of the sales share. Other leisure categories, including bar trolleys, wine tables, cupboards, footstools, etc., account for 2% of the sales floor efficiency and sales share
In general, 84% of the total revenue from terminal sales comes from commodity sales, and the remaining 16% comes from other services focusing on delivery and design.
Accordingly, the sales area also accounts for 84% of the total area, and the remaining 16% are storage and public facilities.
Social advertising is favored by the rise of advertising fee
In 2019, the advertising fees of furniture stores generally increased. According to statistics, 10% of the annual sales of furniture stores are invested in advertisements, compared with 6% last year.
Social media spending has more than tripled in advertising spending, from 6% last year to 19% this year, becoming a particularly popular advertising channel.
Direct mail was the second most popular, spending 15%, while television, the third-largest advertising channel, plummeted to 13% from 42% last year.
Broadcast channels rose slightly to 11% from 5% last year, while online search engine advertising remained at 10%.
This year's newspaper advertising budget accounts for 8% of the total budget, down from last year.
Furniture stores spend more on special events, up from 4% last year to 7%.
Although streaming media is very popular among consumers, it is not the main target of furniture store advertising, accounting for only 1% of the advertising budget.
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